WHO READS CHRISTIAN NEWSPAPERS?

Age:
Under 35 ................................20%
35-44 ......................................27%
45-54 ......................................19%
55-64 ......................................16%
65 and older ...........................18%

Annual Income:
$75,000 and up ......................14%
$55,000-$74,999....................07%
$25,000-$54,999....................63%
Under $25,000 .......................16%

Family status:
Married....................................62%
Single, never married ............08%
Children living at home ..........44%

Mail Order purchases:
Within the last 12 months .......77%
Clothing ....................................49%
Books .......................................41%
Tapes, CDs, videos ................23%

Other information:
- 79% use newspaper coupons
- 74% prefer to do business with
Christian newspaper advertisers.

Education:
- 70% identify themselves as Christian conservatives with family values.
- 49% have a College degree or higher.
- Another 42% have some
post-secondary education.
- 22% attended a Christian college.
- 72% begin their shopping with known Christian advertisers